![]() ![]() The Jordan Brand mirrored Michael’s habit of greatness. ![]() Moments like “The Flu Game,” where he carried his team through the championship despite having the flu, or “The Shot,” his buzzer-beater jumper to clinch the title, launched Jordan into the future as a basketball hero for generations to come. Throughout the rest of his career, Michael Jordan continued to inspire the world. Combine that with a visible Nike Air bubble in the heel and elephant print, and the Air Jordan III was an instant classic. His designs for the iconic Jordan Retro 3 began with ditching the swoosh and creating Jordan’s own logo: the Jumpman. That’s when legendary Nike designer Tinker Hatfield entered the picture. But after a dip in sales, the Jordan Brand needed something to take Air Jordan to next level. In his first season, MJ averaged 28.2 points per game while wearing the Air Jordan I’s, earning him the Rookie of the Year award. He wore them anyway, generating a $5,000 fine and nationwide buzz. But Nike and MJ weren’t about to let a dress code stop them from debuting Jordan’s signature sneaker. After designing the black and red Air Jordan I, the league banned the sneaker for violating uniform policy. But by offering to use Michael’s input when designing their shoes, Nike closed the deal. The Jordan Brand saw a similar come up – in fact, MJ almost never signed on with Nike. After his success in high school, he went on to play college ball at North Carolina. ![]() By his senior year, Michael was averaging 26.8 points per game in his final high school season. He trained non-stop for the next season, earning a spot on varsity. Instead of throwing in the towel, MJ went all in. But what happened next would define the rest of Michael’s career, as well as the Jordan Brand. As a sophomore in high school, Michael even struggled to make varsity. ![]() And, because sneakers are now traded like stocks, there’s a possibility that prices for certain Jordans go up as more people watch Air.Before his six Championships, six finals MVPs, five regular-season MVPs, and two gold medals, Michael Jordan started off like everyone else: a kid with a dream. Sneaker purveyor Stadium Goods says it’s projecting an increase in sales of Air Jordan 1s due to the film’s success - much like the sales spike it saw after The Last Dance docuseries aired in 2020. And we all know how the story ends: Nike signs Jordan, creates the world’s most famous sneaker, and initiates the sneaker craze that remains a dominant force in present-day fashion.Įven though Jordans have been sought-after since they were released in the Eighties, Air may have re-ignited some passion for the iconic sneaker line. The film, which sees Affleck directing and starring alongside Matt Damon, Jason Bateman, and Viola Davis, tells the origin story of Air Jordan under Nike co-founder Phil Knight (Affleck) and visionary marketing executive Sonny Vaccaro (Damon). If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.īen Affleck’s Air has arrived in theaters, and it’s already a slam-dunk with praise from critics and viewers alike. ![]()
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